Lucy Grimble

Art Direction



Often the best ideas are the simplest and most compelling, allowing room for interpretation and conversation. Working in collaboration with recording artist Lucy Grimble, we concocted the idea of a fluid and moving motion capture backdrop to supplement lyric video, cover artwork and live performance. The idea that the motion of colour and its prominence can represent synchronised lyrical themes and even engulf emphasised words could be both meaningful and captivating. The result, unique and innovative visuals to support her single and video, 'Great Redeemer'. 

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