Gerrie Janssen

Every material from Gerrie Janssen's is sourced and manufactured in Europe using a far more eco-friendly and sustainable vegetable tanning process utilising natural extracts such as tree bark and no plastics. The tannery itself is part of the Genuine Italian Vegetable-Tanned Leather Consortium and carries the quality trademark: Pelle Conciata al Vegetale in Toscana. View the collection at

Clean lines and simple shapes

Each piece of Gerrie Janssen's collection was inspired by geometry and minimalism. We wanted to portray the brand's influences within the campaign; keeping the aesthetic clean, minimal and utilising the shapes of the model to showcased each piece of the collection. Colour also played a significant role within the work, focusing on keeping the images connected to the chosen colourant of each item to further emphasis the designers minimalistic aesthetic.

"Gerrie's aesthetic is one of geometry and minimalism. Clean lines and simple shapes meet a colour palette of earthy tones - reminiscent of the continually shifting harmonic balance, the push-and-pull between architecture and nature."

"I did a little dance when I saw the images! I am very happy with them."

Gerrie Janssen

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